Mid East Medical

Strategies

Building  the Value Case

Building the Value Case

A medical device has to justify its price on both sides: against the manufa...

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Selective Representation

Selective Representation

We are selective about what we represent. Our interest is in emerging and s...

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Consolidated Representation

Consolidated Representation

Appointing separate agents country by country tends to produce inconsistent...

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Responsibility After the Sale

Responsibility After the Sale

A device that arrives without training, servicing or reliable resupply does...

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